How I Write
Contact and Communications Policies
As we work together, it’s important that we have fast and easy communication. During our project, I’m available Monday – Friday 8:00 – 4:00 Eastern Time.
The best way to reach me is texting 406 249-3217. Then I can call from the land line if I’m home: 860 238-4422 or mobile if I’m out and in a better cell service area. (or you can call either line)
If you prefer emailing: WinslowWriting@gmail.com You can send me a text to check my email if it needs immediate attention. Otherwise, I check emails at 8:00 am & 2:00 pm.
Discussing the Project and Questionnaire
To get started with a potential project, I will send you a complete Discovery Questionnaire. This will help both of us clearly define the scope of the project and ensure maximum results.
I will send you a link to the Questionnaire through Google Docs [or WORD FILE via email if you prefer]. Please return it to me as quickly as possible –for most clients that is between 1 and 3 business days.
After I receive the Discovery Questionnaire, I review and study your answers, plus any other applicable initial research needed. From there, I will outline a short Project Roadmap. This will save you time and help you see that I fully understand the project. It will also be the basis for our Launch Call.
3- 10 days after I receive the Discovery answers, we will schedule a 20-minute Launch Call. During this call, we will discuss the Project Roadmap. I will listen to any additional directions and insight you have on the project.
Following that call, I will draft and send you an Agreement. If your legal team has an Agreement, we can use that.
Investment and Getting Started
The Agreement will contain all the specifics on what exactly I will deliver, including project deadlines. It will also list your investment for the project and terms of payment. (Note: I require 50% of the project total to begin: bank wire, overnight payment or check is fine.)
Once we have both signed the Agreement, I will begin working on your copy as agreed.
My research process is very comprehensive. I begin with a complete review of your website and any other materials you send me. From there I will research the market including your competitors. In some cases I will ask to visit with your customer service team, past clients/customers and different department heads.
As needed I will reach out to you for additional details, product samples and other resources.
You can be confident that I’ll quickly and effectively understand your product your voice and your customer’s core emotional purchase drivers…because I’m one of them.
As we work on this project together, communication is critical. Some of my clients are very busy and prefer to hand off the project to me and review the first draft, with very little communication in between. Others like dealing with me on an almost daily basis and be involved at just about every step of the way.
Which are you ?
Please send me an email and let me know how often you’d like to communicate and what the best way is to reach out to you (email, phone, social media, text…).
One other point…I require that you assign me a single point of contact on your team. I will communicate directly with that person and they will deal with your other team members as needed to obtain information and approvals.
Finally, I STRONGLY encourage you to become familiar with Google Docs. I can struggle with new Technology sometimes but Google Docs is user friendly. I do all my writing with this word processing tool. It allows us to track changes, comment and collaborate in real time. It can be shared with various team members and the working document is always the current document — no need to worry about sending wrong files and things getting lost.
Review of the First Drafts
Typically, you’ll receive the first draft in 10 – 14 business days, depending on the project size and scope.
When you get the first draft, please review it carefully. Also, have any applicable team members review it. The most important thing at this stage of the game is making sure that the tone, message and offer are right. We’ll fine-tune during the second draft…and third draft, as needed.
After you review the initial draft, it is likely that you’ll want some things changed. Please note those changes using the comment feature inside of Google Docs. You can also suggest changes using the Edit Mode feature, which I’ll turn on when I share it with you.
I will review all your suggested changes with in 24 hours of you submitting them to me. I will make my adjustments with in 2 – 4 business days, depending on the breadth and complexity of your suggested changes. In all cases, I recognize that these are your customers and will defer to you as much as possible.
If we do have a question about what copy will work best, then I recommend a simple A/B split test. Let the market vote.
After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I’ll gladly work with you until you are delighted with the copy.
Once all revisions are done, I will submit a final draft to you. At this point you approve the copy by sending me an email stating that everything is ready for distribution.
Once I receive this final approval form you, I will invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.
If the final copy is sent to a designer for formatting then I strongly encourage you to send me a PDF of the final version. I will double check that any graphical elements added by your design team enhance the copy and make it more effective.
If I see something that looks distracting and may hurt your response rates, I’ll be direct in letting you know. If requested, I’m happy to work with your design team to make any changes needed to make the end version as effective as possible.
Transition to Other Projects
Once the project is done, I provide a complimentary follow-up consultation. We spend a few minutes on the phone and discuss what went well and where improvements can be made.
We review the Discovery Questionnaire and discuss additional ways to uncover new profits. Where appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.
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